Paris was unveiled this weekend as the new face of Rich, a prosecco product packaged in a gold-colored can. The novelty is already losing its sparkle. Italian winemakers are insulted that the producer of Rich would circumvent the law that says Italian wine must be sold in bottles. Rich is not being sold in Italy, but rather in countries like Britain and Switzerland.
Then, of course, there's the whole bit about Paris' pesky DUI. Road safety advocates in Italy are molto irritated that these ads feature the party girl despite her less-than-stellar driving record.
But it's all worth it, isn't it? I mean, when I think of a vacuous product in pretty packaging, I think of Paris, too.